In 2018, technologies like OTT, VoLTE and Machine Learning will make significant progress and as organizations take steps to realize the potential of the Internet of Things (IoT) for their businesses, predictive analytics and intelligent data mining technologies are set to become mainstream in India.
N. Sudarshan, Partner, Deloitte India said, “Trends such as IoT will catalyze the emergence of analytics at the edge. Digital revolution, also known as ‘The Internet Economy’ is creating a new market for digital first services, which has the potential to optimize value chains, bring transparency, and improve overall productivity in the economy.”
DeloitteTouche Tohmatsu India TMT Predictions 2018:
- Internet of Things: IoT-driven point solutions will be adopted to solve a specific business issue. IoT-driven enterprise solutions would help organizations redefine their business models and provide innovative services for their customers; investments will not only be assessed on KPIs, but also will involve new product launches, new supply chains and a new operating model that enables organizations to monetize their services across value chains and leveraging IoT.
- Analytics: Enterprises will combine external perspectives, social inputs (surveys, social media comments, response to a feedback questionnaire) to the internal data sources to improve customer service. Device data will be integrated faster and on-demand to answer immediate field needs; information dissemination for decision-making will be faster and simpler using digital delivery; paying for results and provisioning on demand is the new normal (on cloud).
- VoLTE: Deloitte predicts that more than 60% of all broadband subscribers would be utilizing Voice over LTE (VoLTE) technology for voice services by 2023 surpassing 5 billion subscribers globally. IoT appliances can be enhanced with VoLTE improving the productivity and efficiency of applications and especially effectiveness in emergency situations. Wi-Fi would be essential part of service provider network strategy to enhance access and extend coverage. With VoLTE supporting VoWi-Fi (Wi-Fi calling), it would be an opportunity to monetize hotspots especially relevant in the Asia-Pacific region which would constitute 45% of global hotspots.
- Sports Media: Indian sports business will continue to attract global investments. With broadcasters paying attention to rural segment, these geographies will continue to lead the way for sports sector in India, especially with Tier 2 leagues beginning to receive widespread attention. Data analytics will increasingly play a significant role in managing all aspects of sports, especially on initiatives such as fan engagement and viewership on digital platforms.
- Wireless Home Internet: Due to challenges in deployment of fixed broadband networks, current rural internet penetration stands at around 17%. In future, demand for fixed broadband would be limited to consumers with higher bandwidth/QoS requirements, with majority of home Internet requirements catered through wireless network.
- Augmented Reality (AR): The Indian market is witnessing the emergence of AR service providers helping enterprises embrace AR as part of their digital experience strategy. India’s $150 billion technology services industry has the potential to play a key role in increasing the adoption of AR for global businesses by building a robust supply of talent, business models and frameworks to accelerate deployments. The public sector also has the opportunity to leverage the product and talent ecosystem in the country and adopt AR for improving the quality of experience in areas such as education and healthcare.
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