Data consumption to reach 200 GB/month

Data consumption could reach more than 200 GB per month for one in five smartphone users’ on a 5G device by 2025 says Ericsson ConsumerLab report.

The report also talks about smartphone users willing to pay a 20 percent premium for 5G services whereas half of early adopters would pay as much as 32 percent more premium.

The 5G Consumer Potential report also bust the following four common industry myths: 5G offers consumers no short-term benefits; No real use cases for 5G, nor is there a price premium on 5G; Smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services; and Current usage patterns can be used to predict future 5G demand.

The key findings of the report talks about consumers expecting 5G to provide relief from urban network congestion in the near term – especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas. The respondents also anticipate more home broadband choices to be available with the launch of 5G.

Consumers expect not only stream video in higher resolutions but also use immersive video formats such as Augmented reality (AR) and Virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets.

Ericsson ConsumerLab has drawn up a consumer roadmap of use cases involving 31 different applications and services. The roadmap is divided into six use-case categories, namely: entertainment and media; enhanced mobile broadband; gaming and AR/VR applications; smart home and fixed wireless access; automotive and transportation; and shopping and immersive communications.

Ericsson ConsumerLab study is based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries. To gain a perspective on industry sentiment regarding the consumer value of 5G, a further 22 interviews were conducted with experts including academics as well as senior executives working for telecom operators, handset and chip manufacturers, start-ups and think tanks.

 

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