CSC ties up with Facebook and HDFC

HDFC Managing Director Aditya Puri and CSC SPV Pvt Ltd CEO Dr Dinesh Tyagi

CSC (Common Service Centre) has signed up with Facebook and HDFC to meet the aspirations and requirements of rural people on CSC Diwas.

Facebook is training 2.5 lakh women entrepreneurs in digital marketing across the country and HDFC launched HDFC-CSC Credit Card for small and medium businesses along with CSC.

Facebook in association with 5,000 women CSC owners will help women in rural areas to leverage from various marketing tools on Facebook to increase their earnings.

CSC CEO Dr Dinesh Tyagi and Facebook India Managing Director Ajit Mohan

“We have created a toolkit for curriculum and training on digital marketing which will create new and exciting opportunities for women entrepreneurs. We also have prepared a safety kit to make Facebook users, particularly women, about safety of data and its privacy. We do believe that we have a role in bridging massive gender gap in accessing Internet,” said Ajit Mohan, Managing Director, Facebook India.

CSC CEO Dr. Dinesh Tyagi said, “Our tie up with Facebook will create better job opportunities for our women VLEs as well as other women workforce in rural areas. VLEs also do advocacy and campaigning for providing government services to the people and this has created momentum at the local level. CSC not only provide services to the people in rural areas but it also empowers people.”

CSC SPV in collaboration with HDFC has launched HDFC-CSC Credit Card for small and medium businesses to make credit readily available to village level entrepreneurs (VLE) to expand their businesses in rural India.

“HDFC and CSC relationship will transform rural credit mechanism in India,” said CSC SPV CEO Dr. Dinesh Tyagi.

“We have tied up with HDFC to make our CSCs banking facilitator to provide banking facilities to the rural people. We have so far opened 1 lakh HDFC bank accounts in rural India and plans to take it to 3 lakh this year. Now after partnering with HDFC to launch a credit card, CSCs can now provide loan facilities to the people,” added Dr Tyagi.

Aditya Puri, Managing Director, HDFC said, “Through CSCs, we are fulfilling our main objectives of providing banking services to the interiors of the country, empowering women and providing employment to the people. India’s 60% population lives in semi urban and rural areas and we want to take our financial products to these areas through CSC. Our credit card with CSC will fuel entrepreneurship and economic growth in rural India.“

 

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