Consumers to spend $120 bn on app

Consumers spend in app is expected to surpass more than $120 billion in 2019 from $101 billion in 2018 says App Annie, the leading global provider of mobile data and analytics in its report The State of Mobile in 2019.
Globally, consumers downloaded 194 billion apps in 2018 up 35% over 2016-18. The time spent in-app grew 50% over the same period. Mobile consumed 62% of global digital ad spend in 2018, up from 50% in 2017. 60% more apps will monetize through in-app advertising in 2019. In 2019, 10 minutes of every hour spent consuming media will be streaming video on mobile.
Mobile games grew faster than console, PC and online and handheld games in 2018 and is expected to reach 60% market share in game spend across all platforms in 2019.
“Mobile is no longer an add-on channel—it is the engine fueling digital transformation,” said Theodore Krantz, CEO, App Annie.
“The State of Mobile 2019 report unlocks the potential of mobile for businesses in all stages of mobile transformation. The insights delivered in this report are unparalleled and inform the strategy every company needs to deliver winning consumer experiences,” added Krantz.
“Consumers spent $101 billion on apps globally in 2018. This is larger than the global live and recorded music industry, double the size of the global sneaker market, and nearly three times the size of the oral care industry,” said Danielle Levitas, EVP, Global Marketing & Insights, App Annie.
“Mobile experiences are so central to how we live, work and play and with consumers spending 3 hours a day on mobile, it’s clear how vital this platform is for all businesses in 2019 and beyond,” added Levitas.

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