Comviva partners Etisalat Misr to offer CRBT

Comviva, the global leader in digital solutions, has announced its strategic partnership with Etisalat Misr to offer media rich Caller Ring Back Tone (CRBT) services.

Comviva’s media rich CRBT platform brings in innovation in digital journey and will allow Etisalat to drive deeper customer engagement with personalized ringback tones. With this new service, subscribers can replace the ringtone that callers normally hear with a personal choice of music or audio and video content, bringing a more enjoyable calling experience to callers.

Comviva’s CRBT solution brings in elements for integration with music streaming, user’s self-recorded status and video ringback tone. It is a future ready solution supporting VoLTE/ViLTE ready software, innovative digital interfaces such as mobile app, OTT store-fronts, YouTube, Chatbot and integration with smart devices like Alexa.

The platform is an end-to-end offering, including product planning, partner management, storefront management, revenue management, and business analytics. CRBT software houses innovative features and interfaces, aimed at enhancing revenue across the customer lifecycle.

’The Comviva platform will allow us to digitalize the CRBT experience and enrich and enhance the user journey. Given that our community is evolving constantly, the options available on our new platform will surely be able to satisfy all customer needs through the countless personalization and customization options.’’ Ahmed Yahia, Chief Commercial Officer, Etisalat Speaking on the partnership, Ramy Moselhy, Senior Vice President and Head of MENA region at Comviva said, “We are excited to partner with Etisalat in their long term vision and strategy focused on digitalization. These new and exciting infotainment services will enable new experiences for their rapidly growing customer base. CRBT has enjoyed enormous success with operators across the globe and we are confident of replicating our success with Etisalat Misr.”

“Our new partnership with Comviva as this service will bring a livelier call experience to our customers’ at Etisalat Misr. Adopting new and exciting technologies and offering them to our customers has always been a core focus at Etisalat Misr, and that is why we are introducing this new service where the callers can change their ring back tone based on user mood and context, or use the diverse features to gift or copy a ring back tone,” said Moselhy.

Globally, Comviva is powering personalized music ring back tone for 224 million mobile users, constituting 45 percent share in worldwide market.

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