Cloud4Wi collaborates with Value Lab to bring technology and innovation in Retail sector

Cloud4Wi, provider of the industry’s leading location service solutions, and Value Lab, Management Consulting & Information Technology firm and leading Italian advisor on Marketing, Sales, Retail and Omnichannel Customer Experience, announced today their strategic partnership aimed at providing brands with cutting-edge innovative solutions designed to solve pain points in customer engagement strategies and to boost retailers’ growth.

Cloud4Wi’s connects more than 100 million mobile users across 30,000 locations in more than 100 countries, while collecting more than 7.5 billion of location data per month. On the other hand, Value Lab’s (Seri Jakala Group) main areas of expertise are Strategy, Analytics, Digital & Information Technology focusing on Customer, Digital & E-commerce, Retail and Sales Force.

This strategic partnership will combine Cloud4Wi’s location services suite with Value Lab’s expertise in analytics, big data and customer insights, creating a captivating value proposition in the market. The amount of data generated by Cloud4Wi technologies and the analytical skills of Value Lab come together to process ever-more detailed and in-depth customer insights. Hence brands can improve segmentation, create more personalized online and offline experiences and gather key information to boost their business.

“We are excited to collaborate with Cloud4Wi” Giacomo Lorusso, Managing Director of Value Lab stated “We look forward to working together to help brands redefine customer experience models, leveraging true customer-centric approaches.”

“We are enthusiastic to be the technology partner of Value Lab’s offering” said Andrea Calcagno, Co-founder and CEO of Cloud4Wi “Together, Cloud4Wi and Value Lab are committed to deliver highly innovative marketing solutions that foster compelling omnichannel experiences.”

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