Cisco has announced its intent to acquire July Systems and its cloud-based mobile experience and location services platform to bolster its enterprise WiFi platform to enable superior indoor location services capabilities.
Enterprises have an opportunity to take advantage of their in-building WFi for a broad range of indoor location services. In addition to providing seamless connectivity, WiFi can help enterprises glean deep visitor behavior insights, associate these learnings with their enterprise systems, and drive better customer and employee experiences.
July Systems provides an enterprise-grade location platform with leading features such as instant customer activation, data-driven behavioral insights, contextual rules engine and APIs. The solution is a cloud-based subscription offering with global footprint and backed by end-to-end SLA.
July Systems has worked as an OEM for Cisco Connected Mobile Experience (CMX) and have offered similar capabilities for its Meraki customers as well. The company plans to add July Systems’ platform and business context capabilities to provide a unified solution on which partners and customers can build and deliver a range of indoor location services for industries as diverse as healthcare, government, logistics, manufacturing, sports arenas, hotels, education and retail.
The July Systems team will join Cisco’s Enterprise Networking Group led by Scott Harrell, senior vice president and general manager.
Cisco expects the acquisition to be complete in first quarter of fiscal year 2019. The terms and purchase price of the acquisition are not being disclosed.