BSNL partners Call2Action for mobile advertising

Bharat Sanchar Nigam Limited (BSNL) has partnered with Call2Action Communication India for mobile advertising ecosystem with reward-based advertising and promotions platform.

The services delivers rich interactive advertising and promotion content to mobile phones during routine everyday interactions such as calls, SMS, alerts, notifications, beacons and other location-based interactions.

Call2Action through Infomo intends to challenge this by providing a viable and sustainable mobile advertising alternative. Call2Action through Infomo provides a simpler mobile advertising ecosystem that reduces costs and increases transparency. This will help operators to build new incremental revenues that parlay their significant investment in mobile infrastructure assets.

Speaking of the launch, Peter Jermyn, Chairman, Talisman said, “This is a new business model which will transform the mobile advertising industry. Infomo empowers mobile network operators by offering an alternative authenticated mobile advertising ecosystem to the current legacy system currently dominated by Facebook and Google. We wanted to enter the Indian mobile advertising market and have found the ideal partner in BSNL.”

K. Mittal, Director (Consumer Mobility), BSNL said, “This landmark partnership with Call2Action through Infomo can help us achieve and improve our ARPU by providing our 110 million customers in India with a range of innovative new services from which they can earn significant rewards.”

Explaining this concept further, Ananda Rao, Founder & Director, Call2Action Communication said, “Anyone in India can avail this service by simply downloading the MyBSNL app from the Google and Apple play stores. Once you sign up for the app, you can select the kind of content you want to receive on your phone. Based on your preferences, appropriate content will be automatically delivered to your mobile and you will be eligible for multiple rewards.”

To make this app useful, the company has tied top with technology companies like Voxvalley Technologies (OTT voice and chat), ManageMyHealth (electronic health records) and DreemAR (augmented reality). Happiest Minds will provide nationwide integration services for all services.


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