Broadcasting deploys AI: ITU

AI (Artificial Intelligence) is being used to optimise workflows for broadcasting programme making, to improve audio and visual quality evaluation, to efficiently utilize the frequency spectrum in television and radio distribution says a new report published by ITU.

AI is also being used for extracting content from vast archives; automatically localising content for international distribution; and generating access services such as captioning, audio description, text to speech and signing far faster and far more accurately than could be achieved in the past.

ITU Secretary-General Houlin Zhao said, “This helps us to identify practical applications of AI that can accelerate progress towards the UN Sustainable Development Goals, which is what we are doing this week at the AI for Good Global Summit.”

“There is still an incredible amount of work needed to ensure that the use of AI in programme making and content distribution is for the benefit of the audiences,” said Mario Maniewicz, Director of ITU’s Radiocommunication Bureau.

“We also need to make sure that the systems employed interact with each other. This and other Reports and Recommendations from ITU help to achieve that,” added Maniewicz.

Yukihiro Nishida, Chairman of ITU-R Study Group 6 (SG 6) said, “The use of AI is becoming essential for broadcasting to increase productivity and reliability and is expanding its applications in the end-to-end chain of broadcasting, for which SG 6 is responsible. It is important to understand the impact to broadcasting. SG 6 will continue the study to help broadcasters make maximum advantage of its use.”

Both companies will continue to jointly explore 5G use cases, reinforce SoftBank’s existing LTE network while optimizing its 5G network and commit to realize 5G commercial services within this fiscal year.

 

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