Brightstar India launches Video Conferencing as a Service

Brightstar today launched Video Conferencing as a Service (VCaaS) which allows enterprises a seamless solution for high definition virtual communication, anytime and anywhere.

Launched in partnership with Polycom, the cloud-based offering promises faster business execution, operator assistance, flexibility, scalability and comes bundled with managed services.

Video conferencing market is currently placed at around $90 million in India. Currently the VCaaS market size is anticipated to be around $18 million and is expected to be around $25 million by 2020.

“Introducing VCaaS reiterates our focus on simplifying the way people work – by bringing people and technology together in more efficient and innovative ways. Our device agnostic solutions will provide a more secure collaboration platform and offer highly scalable voice, video, and content. We see a substantial market in India for VCaaS and are bullish to offer more innovative solutions to our customers,” Deval Parikh, CEO, Brightstar India.

Commenting on the partnership, Ankur Goel, Director – Sales & Channels, Polycom India & SAARC said, “As a leader in the unified communications space, we recognise that flexibility, scalability and security are critical to organisations in today’s business environment. We are excited about this new partnership with Brightstar India which aligns with our strategy to strengthen our cloud based ecosystem, bringing seamless “click to connect” meeting experience to our customers.”

VCaaS is the delivery of point-to-point video conferencing capabilities over an IP network by a managed cloud service provider. Its offerings include call production, endpoint management, multi-point high definition (HD) bridging, white-glove concierge services, recording and archiving.


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