Anil D. Ambani led Reliance Entertainment’s pioneering OTT Platform, BIGFLIX announced its innovative content partnership in Atrium TV.
Atrium TV, founded by former Sony Chairman Sir Howard Stringer and DRG Chairman Jeremy Fox is a new content “commissioning club”. Atrium TV sources and develops high-end drama series and shares them with Club members, who then decide if they wish to acquire and invest.
Jeremy Fox, CEO, Atrium TV said, “Reliance Entertainment was our number one choice for partner in India so we are delighted that it has joined the Atrium TV commissioning club and that its impressive BIGFLIX platform will be the exclusive Indian home to our drama series going forward. Asia is an exciting growth region and within it, India is a dynamic and fast-growing market with a healthy appetite for excellent content. We have known the team at Reliance for some time now and look forward to working together for mutual benefit.”
With 3.9 million registrations, BIGFLIX is already amongst the leading SVOD (Subscription Video on Demand) provider. BIGFLIX has more than 2,000 HD movies in Nine Indian languages, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri and Bengali.
The indigenously developed technology of BIGFLIX will deliver a personalized theatre experience to users who can stream and download movies advertisement-free, on any Internet-connected device including personal computers, tablets, smartphones, smart TVs and game consoles.
Amit Khanduja, CEO, Reliance Entertainment-Digital,said, “The Atrium collective represents some of the best media minds in OTT space and projects green lit and commissioned by such a team would hit all the right buttons when it comes to consumer engagement. BIGFLIX is excited to be part of this group and bring such great content will with international quality to its subscribers in India.”
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