In less than a year, Truecaller has penetrated the feature phone market in India with its Airtel Truecaller ID service and reach over 1 million paid subscribers across India.
Launched in March 2017, the service has helped more people experience a data-only product in offline mode and enabled them to make their communication safe and efficient.
Expressing his elation on the landmark, Arun Krishnan, Director, Strategic Partnerships, Truecaller said, “With the Airtel Truecaller ID service, we opened data-centric inroads to offline users, who gave us an extremely positive response by subscribing to Truecaller in its flash message form. We hope to further empower these feature phone users in India and safeguard them from spam calls and making sure there are no unknown calls.”
India being a large feature phone friendly population, Truecaller expanded its caller ID feature to this quintessential group of users in April last year.
Product innovation has been a priority of Truecaller and with the Airtel Truecaller ID, Truecaller has been providing a new way of experiencing online services in an offline environment.