Airtel partners AWS; Competes with Jio & Microsoft

Airtel & AWS will directly compete with Jio & Microsoft to provide cloud solutions for Indian enterprises

Bharti Airtel, one of India’s largest integrated telecom providers, today announced a multi-year, Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) and will compete with Jio and Microsoft to provide cloud solutions to all kinds of enterprises – Large, SMB and micro.

Airtel serves over 2,500 large enterprises and more than a million emerging businesses and companies with an integrated product portfolio, including Airtel Cloud, a multi-cloud product and solutions business. Airtel Cloud will build an AWS Cloud Practice supported by AWS Professional Services, as well as develop differentiated Airtel Cloud products and capabilities leveraging AWS services, Airtel’s data center capabilities and Airtel’s network and telecoms offerings.

On the other hand, Reliance Jio with its extensive fibre backbone and long-term partnership with Microsoft is also planning to reach the large and underserved SMB and micro enterprises market. Jio and Microsoft have entered into a globally unique long-term alliance to accelerate the digital transformation of enterprise customers.

As part of this alliance, Jio sets up a network of large world-class data centers across India whereas Microsoft will bring its Azure cloud platform into Jio’s data centers. The two now have the capability to develop truly India-specific cloud solutions for all enterprise customers.

Airtel Cloud will leverage AWS’s innovation and transformation services across analytics, data warehousing, Internet of Things (IoT) and machine learning (ML) to help customers adopt new services and migrate to the cloud from legacy infrastructure.

“The public cloud services market in India is likely to reach $7.1 billion in 2024, rising at a compound annual growth rate (CAGR) of 20.3 percent from $3.4 billion in 2020,” said Rishu Sharma, Principal Analyst, Cloud and Artificial Intelligence, IDC India.

“This collaboration brings AWS, the world’s leading cloud platform, together with Airtel’s deep reach and proven expertise in handling network, data centers, security, and cloud as an integrated solution,” said Harmeen Mehta, CIO & Head – Cloud and Security Business, Bharti Airtel.

The enterprise customers now have a choice in terms of cloud offerings from both telcos but the winner will be the one who provides better quality of service for an enhanced portfolio of services with respect to cloud.

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