Bharti Airtel, India’s largest telecom services provider has offered iPhone 7 (32 GB) at a down payment of just Rs. 7,777 and 24 monthly installments of Rs. 2,499.
The monthly installments have a built-in high-end postpaid plan which offers 30 GB data, unlimited calling (local, STD, national roaming), and Airtel Secure package that covers the device against any physical damage and offers cyber protection.
Airtel has also launched its Airtel Online Store launch which is part of Project Next – Airtel’s digital innovation program aimed at transforming customer experience across all of its services and touch points.
Airtel plans to invest up to Rs 2,000 crores under Project Next to launch several exciting digital innovations to step change the simplicity and interactivity of the Airtel customer experience.
Airtel’ Online Store is an integrated digital platform aimed at making it easier for customers to upgrade to smartphones they always aspired for, without the constraint of high put-down prices and cumbersome financing schemes. All smartphones on the platform will come with down payments that are a fraction of the market price of the device and the convenience of easy monthly instalments with a built in postpaid plan.
The postpaid plan will offer large bundles of data, unlimited calling and device protection package, allowing customers to enjoy the device to the fullest on India’s leading smartphone network.
The entire online store journey is digitally enabled, right from purchasing the device to instant financing and plan activations, all within a few clicks over a computer or a smartphone/tablet. The device will get delivered to the customer’s doorstep.
Harmeen Mehta, Global CIO & Director – Engineering, Bharti Airtel said, “This is yet another exciting digital innovation from Airtel to delight customers. Not only are we making it easier for millions of customers to upgrade to devices they always wanted, we are also making the entire process seamless and simple through digital technologies.”
Airtel has partnered with Apple, HDFC Bank, Clix Capital, Seynse Technologies, Brightstar Telecommunications and Vulcan Express to enable the digital experience on its online store.
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