Airtel launches Wynk Tube

Bharti Airtel today announced the launch of its new music streaming app – Wynk Tube to meet the needs of the next 200 million smartphone users.

Wynk Tube, which is an extension of Wynk Music, allows users to stream audio and video of popular tracks within the same interface. Users can instantly switch between audio and video mode of their favourite tracks with a single touch. The app is currently available for Android smartphones.

The app has been built by Airtel’s in-house teams and aims to simplify the digital entertainment experience for smartphones users in Tier 2 and 3 towns and villages. The vernacular interface in the app makes the user experience much more personalized and lowers the barrier to smartphone usage.

Airtel has used a combination of smart, simple and intuitive interface backed by a powerful machine learning algorithm to power recommendations and personalize the app.

The app will be available to users in 12 Indian regional languages (including Kannada, Marathi, Telugu, Tamil, Bhojpuri) besides English and Hindi and enables a highly personalized experience. Wynk Tube also features deep voice enabled search to help users discover their favourite music.

Sameer Batra, CEO – Content & Apps, Bharti Airtel said, “Wynk Music gave shape to our journey to the first 100 million users and we believe Wynk Tube will accelerate our journey to the next 100 million users. Regional content and personalization through AI, big data will continue to be a big agenda for us and we hope to build Wynk Tube into one of the most popular music platforms in India with even the possibility of user generated content as a differentiator.”

Wynk Tube is launching with a collection of over 40 lakh songs and related videos.


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