Bharti Airtel has introduced its most affordable prepaid bundle of Rs. 179 package with a built in life insurance cover of Rs. 2 lakh in partnership with Bharti AXA Life Insurance. Priced at just Rs. 179, Airtel’s new prepaid bundle offers unlimited calling to any network, 2 GB data, 300 SMS along with a term life cover of Rs. 2 lakh from Bharti AXA Life Insurance. The pack has a validity of 28 days. As per the IRDAI, insurance penetration in India is abysmally low at less than 4% while there are close to one billion mobile users in the country. This offers mobile operators and financial services providers the opportunity to collaborate and innovate for serving the financial security needs of hundreds of millions of Indians. The alliance also contributes to the Government’s vision of financial inclusion.
“Our innovative prepaid bundles with built-in term insurance plans have got positive response from customers and this has encouraged us to take the solution even deeper to the masses. The Rs. 179 recharge will offer one of the simplest and most accessible platforms to hundreds of millions of Indians to financially secure themselves and their families while staying connected on Airtel’s world-class network,” said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel. Commenting on the partnership, Vikas Seth, Managing Director and CEO, Bharti AXA Life Insurance said, “As a responsible life insurer, we always look to provide new layers of convenience and protection to the customers. Our partnership ensures life insurance cover to every customer with each recharge and helps them leverage its benefits. We are confident that the alliance will also strengthen insurance penetration in the country.” The insurance cover is available to all customers aged 18-54 years and requires no paperwork or medical test. The policy or Certificate of Insurance will be instantaneously delivered digitally and a physical copy of the insurance can be provided on request.