Airtel launches *121# Digital Care in 11 languages

Bharti Airtel, India’s largest telecommunications services provider has launched *121# Digital Care in 11 languages – Hindi, Punjabi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Bangla, Oriya and Assamese for its prepaid customers.

This makes the Digital Care platform much more accessible for millions of Airtel prepaid mobile customers across the country. This is yet another industry first from Airtel to empower customers and deliver best-in-class service experience.

The Digital Care facility makes it even more convenient for customers to quickly resolve basic queries like balance, validity etc without having to call customer care or visit a retail store. In addition, information relating to ongoing offers can be accessed via this platform and customers can also activate/deactivate value added services on their own.

Free facility requires customers to simply dial *121# from their mobile and follow an easy to navigate menu on their screens to get all information relating to their prepaid numbers in their preferred language.

*121# Digital Care facility is completely free of cost and does not require a data connection. It can be accessed via all smartphones and feature phones with regional language support. Sarang Kanade, Director – Customer Experience, Bharti Airtel said, “*121# Digital Care is already popular among our pre-paid customers given its ease of use, convenience and the introduction of regional languages will further lower the barrier to self-care adoption for basic information. The growing penetration of mobile devices with regional language support will accelerate the adoption of this platform.” Airtel has more than 275 million mobile customers across India, of which approximately 93.7 per cent are prepaid.


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