Airtel enters cloud market with Airtel IQ

Photo: Ajay Chitkara, Director & CEO - Airtel Business

Bharti Airtel marked its entry into the fast-growing cloud communications market with the launch of Airtel IQ, a cloud-based omni-channel communications platform.

Airtel IQ enables brands to deepen engagement with customers through timely and secure communication. The platform eliminates the need for multiple communication platforms for different channels. With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform.

Airtel IQ has been fully developed by Airtel’s in-house engineering teams and highlights the company’s growing digital prowess to deliver world-class solutions. Natively integrated into telco grade infrastructure and architected by top digital talent, Airtel IQ is robust, secure, cost-efficient and intuitive.

Many of India’s biggest companies such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have signed up as customers for Airtel IQ during the beta phase itself.

Adarsh Nair, Chief Product Officer, Bharti Airtel said, “Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely.”

The Indian cloud communications market is estimated to be worth US $1 billion, and is growing close to 20 per cent annually. The company is uniquely positioned to capture this large emerging opportunity and be a leading player in this segment.

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