Airtel and MTN launch GSMA ‘We Care’ initiative

Airtel and MTN will commence a programme of activity around digital inclusion as part of the GSMA’s ‘We Care initiative’ in Rwanda.

We Care is launched in collaboration with Rwanda’s Ministry of ICT and Innovation and the Rwanda Utilities Regulatory Authority (RURA), supporting government efforts to boost ICT penetration and digital services across the country.

“I am glad to see the mobile operators, Airtel and MTN, coming together to work towards a common goal that will be beneficial to society,” said Paula Ingabire, Minister of ICT & Innovation of Rwanda.

“Today’s agreement marks an unprecedented collaborative action by Rwanda’s mobile industry to harness the power of the mobile internet to empower citizens and deliver on the promise of a ‘Digital Rwanda’,” commented Akinwale Goodluck, Head of Sub-Saharan Africa, GSMA.

As part of the We Care initiative, Airtel and MTN will be using the GSMA’s Mobile Internet Skills Training Toolkit (MISTT) to train sales agents and educate customers on how to access mobile internet services. The MISTT is a visual, easy-to follow curriculum that helps trainers demonstrate the functionality and value of the internet on internet-enabled mobile phones. It includes modules on Wikipedia, Facebook, WhatsApp, YouTube and Google, as well as introductory modules on basics such as internet safety and costs.

Airtel and MTN Rwanda will train 10,000 sales agents in techniques to teach their combined customer base functional digital skills within the first year of the campaign, while the MISTT modules will be adapted to reflect local needs.

Driven by operators together with the GSMA, We Care campaigns address ten key areas: digital inclusion; child protection; environmental care; disaster response; SMS spam control; mobile privacy; mobile and health; infrastructure deployment; contribution to public safety; and handset theft.

“Airtel Rwanda is delighted to be collaborating with the GSMA through the We Care campaign, which we believe will deliver wide-ranging benefits to the population of Rwanda. We are committed to ensuring that our customers can get the most out of their service so are always supportive of efforts to promote digital literacy, affordability and accessibility,” Amit Chawla, CEO, Airtel Rwanda.

“Today we are pleased to be partnering with GSMA through We Care campaign to enhance digital literacy in Rwanda. MTN is also pursuing other efforts to tackle the full range of barriers to digital inclusion, including handset affordability with our recent 3G smartphone ‘Ikosora’,” Bart Hofker, CEO, MTN Rwanda.


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