Airtel and Amazon to introduce affordable 4G smartphones

Bharti Airtel and Amazon India today announced a strategic partnership with an aim to jointly drive smartphone adoption across the country.

Millions of Indians can now become first time owners of a 4G smartphone or upgrade to an advanced 4G smartphone of their choice at an affordable price of Rs. 3,399.

As part of the partnership, a total cashback of Rs. 2,600 will be available on over 65 exclusive 4G smartphones from popular device brands including Samsung, OnePlus, Xiaomi, Honour, LG, Lenovo, Moto and others.

Customers will get Rs. 2,000 of the cashback from Airtel over a period of 36 months and can avail the additional cashback of Rs. 600 on Airtel recharges of Rs. 169 on, one of the fastest growing mobile recharges platform in India.

Vani Venkatesh, Chief Marketing Officer, Bharti Airtel said, “The partnership with Amazon India will give further momentum to our ‘Mera Pehla Smartphone’ initiative which has received an extremely positive response from customers across the country. We will continue to deliver greater value to our customers and stride towards empowering every Indian to fulfil their dream of owning a smartphone and getting onto the digital superhighway.”

Noor Patel, Director – Category Management, Amazon India said, “Through this partnership, we are empowering customers to enjoy superior 4G technology at affordable prices with a special cashback offer upon recharging exclusively on In line with our focus on customers, this offer will be available on all Amazon Exclusive smartphones for a select period on”

Under the ‘Mera Pehla 4G Smartphone’ initiative, Airtel aims to join hands with partners to create an ‘open ecosystem’ of affordable 4G smartphones and bring them to market for virtually the price of a feature phone. The initiative has been continuing to receive a phenomenal response since its launch last year.




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