Agritech platform Clover has raised over $5.5 million in Series A funding from Omnivore, alongside existing investors Accel and Mayfield.
Clover is a greenhouse agritech platform, which partners with farmers across India and markets premium quality, branded, greenhouse-grown fresh produce through B2B and B2C channels. Accel and Mayfield earlier invested in Clover’s seed round back in December 2018, while the company was still in stealth mode.
Clover’s business model centers around demand-led cultivation, a managed farm network, and full stack agronomy. Demand-led cultivation means that Clover grows high quality, consistent and traceable fresh produce for specific and predictable client demands.
Based in Bangalore, Clover was co-founded by Avinash BR, Gururaj Rao, Arvind Murali and Santhosh Narasipura. .
Avinash, Co-Founder, Clover said, “We are thrilled to partner with Omnivore, Accel, and Mayfield as we scale our operations across multiple metro areas. This additional funding will help to accelerate the growth of our managed farm network, support our entry into new cities, and diversify our B2B and B2C fresh produce offerings.”
Commenting on the transaction, Mark Kahn, Managing Partner, Omnivore said, “By leveraging peri-urban greenhouses, Clover can deliver the highest quality vegetables and fruits to B2B and B2C consumers in India’s largest metro areas. Omnivore is excited to support Clover in the coming years as they scale to new heights.”
Prashanth Prakash, Partner, Accel said, “Clover is transforming the perishables supply chain to better serve the new-age Indian consumer who values high quality produce. We look forward to the journey with a team that has a deep understanding of this space.”
Vikram Godse, Managing Partner, Mayfield said, “This not only brings about economic benefits to Clover’s B2B customers but also ensures significantly improved quality of produce is delivered to the end B2C consumer.”