UNWTO partners Telefonica to promote tourism

Telefonica and the World Tourism Organization (UNWTO) have announced an agreement to collaborate in the development and implementation of digital entrepreneurship and training initiatives in the tourism sector.

The framework agreement was signed in Madrid by Jaime Cabal, Deputy Secretary-General of the World Tourism Organisation and by Eduardo Navarro, Director of Communication, Corporate Affairs, Branding and Sustainability of Telefonica.

The first phase of the project will be in effective end-2020, revolves around four initial lines of action: digital entrepreneurship; application of new technologies in the tourism sector; digital education and training; and the development of a specific digital agenda for the tourism industry.

New technologies will have an increasing role in the modernization and growth possibilities of the tourism sector and, therefore, both entities will launch initiatives aimed at the use of Internet of Things (IoT), Artificial Intelligence and Big Data, among others. Mobility solutions, which allow tourists to enjoy rental cars or car-sharing in a completely safe way. An enormous amount of knowledge is generated about the behaviour of travellers through the sensors that make up the different IoT services, allowing us to offer them what they particularly need at any given moment.

LUCA -Telefonica’s Big Data and AI unit- is already working with national and local tourism organizations in eight countries in Latin America and Europe through more than 40 projects.

Another important point of this agreement is to focus on digital education and training and both entities will collaborate through the training platforms managed by Telefonica Educacinn Digital, such as Miriadax, to promote local and international courses on digital technologies and skills applied to tourism and aimed at different entities in the sector.

During the signing, Cabal said, “Together with Telefonica we can help our more than 160 Member States build their tourism innovation ecosystems and create digital tools that facilitate more efficient decision-making thanks to the use of Big Data, artificial intelligence and many other advances.”


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