Vodafone and Micromax has announced the launch of India’s lowest priced 4G smartphone with Vodafone SuperNet 4G connection for just Rs. 999.
With a combined vision of accelerating the growth of data adoption, Vodafone and Micromax will work collaboratively to introduce the best consumer mobile experience through Bharat2 Ultra smartphone.
Under this partnership, the existing and new Vodafone customers will have to buy Micromax Bharat-2 Ultra smartphone priced at Rs. 2,899 and will have to simply do a recharge of at least Rs 150 per month for 36 months.
At the end of 18 months, users will receive a cash back of Rs. 900 and after another 18 months, a cash back of Rs. 1,000 respectively, in their Vodafone M-Pesa wallets, enabling them to transact digitally or withdraw cash, as per their convenience.
Speaking about the offer, Rahul Sharma, Co-founder, Micromax said, “This partnership with Vodafone will help bring in the next phase of smartphone adoption by hand-holding consumers to upgrade them from feature phones to smartphones. We believe that greater device affordability and low cost data packs will drive increased smartphone adoption, as there is still a huge gap.”
Speaking about the offer, Avneesh Khosla, Associate Director – Consumer Business, Vodafone India said, “We are delighted to partner with Micromax to democratize the 4G smartphones at a never before price of under Rs. 999. This will help fulfill the aspirations of several million phone users across the country who desire a smartphone but couldn’t afford one. It will also encourage current non users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G.”
Bharat-2 Ultra features an aesthetic design, powered by Spreadtrum SC9832 1.3Ghz Quad Core processor with 512 MB RAM + 4 GB ROM. On display the phone has 4” WVGA display and has 2 MP rear camera with 0.3 MP front camera.
The handset runs on Android Marshmallow with 1,300 mAh battery and supports full video viewing, social networking and chat apps to give a complete smartphone experience to users.