Oppo launches Realme 1 brand smartphone starting Rs. 8,990

Realme, the new e-commerce sub-brand of smartphone giant OPPO, today launched its first device, Realme 1, targeted at the youth.

The smartphone comes with the world’s first 12nm AI CPU MediaTek Helio P60 together with AI Shot Technology and a huge 6 GB RAM + 128 GB ROM storage version, offering the highest cost to value product in India. The 6.0” FHD+ Full Screen of Realme 1 is complemented by an ‘Art of Light’ design.

Realme 1 will be exclusively available from May 25th on Amazon.in, with the 3 GB RAM + 32 GB ROM version priced at Rs. 8,990 and the 6 GB RAM + 128 GB ROM version price at Rs. 13,990 in Diamond Black and Solar Red. A third variant of Realme1 with 4 GB RAM + 64 GB ROM, available in Moonlight Silver and Diamond Black priced at Rs. 10,990 will go online for sale in June this year.

Realme 1 buyers will be offered a No Cost EMI on Amazon.in with exciting offers for SBI cardholders, 5% cash back and for Jio customers a cashback of Rs. 4,850. Realme 1 buyers will also be offered Amazon Prime deliveries for their orders.

Introducing brand Realme and announcing the launch of its first device, Madhav Seth, Chief Executive Officer, Realme India said, “With Realme, our intention is to evolve the current Indian online smartphone market by offering premium-mid range smartphones that deliver a delightful user experience. Realme 1, our first offering, is focused at the young online consumers and is primed to be a market disruptor with the most stylish design, stunning specs along with superb quality and the most satisfying service in the mid price range. Realme 1 is today the most affordable combination of best design and top performance in the country.”

Realme 1 is powered by Mediatek’s HelioP60 NeuroPilot AI technology, giving the device an enhanced edge, particularly in photography, real-time beautification, real-time video previews and more. With 12 nm FinFET technology, MediaTek Helio P60 delivers incredible energy efficiency to extend device battery life.

When it comes to battery management, the AI processor, by learning and establishing the usage habits of users over time, can smartly allocate the tasks to each core and shut down some apps to improve the power efficiency. The 3,410 mAh battery + AI battery management promise + the sharp AI processor which is also a master of temperature control, won’t let longer and higher usage affect its performance.

T L Lee, General Manager, Wireless Communication Business, MediaTek said, “To be associated with Realme is the beginning of another successful score in our longstanding partnership. We share values when it comes to continuously innovating on future-first technologies and deliver greater value for our customers. With MediaTek’s Helio P60, Realme 1 has flagship features such as deep-learning facial detection, object and scene identification, fluid gaming experiences and smarter camera functions due to its NeuroPilot AI capabilities.”