Airtel to bring Android Go 4G smartphones through Lava and Micromax

Bharti Airtel, India’s largest telecommunications services provider, and Google today announced a partnership to bring low-cost smartphones powered by Android Oreo (Go edition) to the Indian market.

Lava and Micromax to manufacture and launch the first set of devices which will accelerate the development of low cost smartphone ecosystem which will enable more Indians to get online. With this, India will become one of the first countries to commercially roll-out smartphones running on Android Oreo (Go edition).

Android Oreo (Go edition) is a configuration of the Android operating system specifically optimized for devices with 1 GB of RAM or less. Android Oreo (Go edition) comes with a new range of apps designed to run faster while using less data. Devices running Android Oreo (Go edition) will also come with twice as much storage out of the box.

Entry level 4G smartphones under Airtel’s ‘Mera Pehla Smartphone’ program will be shipped with Android Oreo (Go edition) as standard OS starting March 2018.

These smartphones with basic specs will also come pre-loaded with compatible apps, including MyAirtel App, Airtel TV and Wynk Music, to ensure a seamless online/app experience for users.

Vani Venkatesh, Chief Marketing Officer – Bharti Airtel, said, “This partnership is a major milestone for the ‘Mera Pehla Smartphone’ initiative. Android Go will provide a massive boost to our efforts to bring affordable smartphone options to the market and potentially enable hundreds of millions of feature phone users and unconnected people to get online. We are excited to collaborate with Google and our device partners to work towards this shared vision of bringing smartphones within the reach of more people.”

“Android’s mission has always been to bring the power of computing to everyone. We’re excited to see Airtel take a leading role in that effort through introducing a range of devices powered by Android Oreo (Go edition),” Said Jon Gold, Director of Android Partnerships.